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	<title>Jam3 &#124; Creative Interaction &#187; waterlfe</title>
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		<title>Waterlife website wins Best of Show at Digital Marketing Awards</title>
		<link>http://blog.jam3media.com/2009/12/10/waterlife-website-wins-best-of-show-at-digital-marketing-awards/</link>
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		<pubDate>Thu, 10 Dec 2009 14:41:41 +0000</pubDate>
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				<category><![CDATA[General]]></category>
		<category><![CDATA[best in show]]></category>
		<category><![CDATA[DMA]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[waterlfe]]></category>

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		<description><![CDATA[Jam3 made a big splash at the Digital Marketing Awards in Toronto November 12th (yes&#8230;i know&#8230;and we&#8217;re blogging about it now, we&#8217;re busy okay), with the website for its film Waterlife winning Best of Show honours. The website, created for NFB, is a rich, interactive, highly immersive experience that delivers the key message of the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://waterlife.nfb.ca" target="_blank"><img src="http://www.jam3media.com/blog_images/wl_DMA.jpg" alt="" /></a></p>
<p>Jam3 made a big splash at the Digital Marketing Awards in Toronto November 12th (yes&#8230;i know&#8230;and we&#8217;re blogging about it now, we&#8217;re busy okay), with the website for its film Waterlife winning Best of Show honours.</p>
<p>The website, created for NFB, is a rich, interactive, highly immersive experience that delivers the key message of the film–the Great Lakes are in great distress, but something can be done about it–for anyone who hasn’t seen the film.</p>
<p>The website uses video, animation and text in 23 different sections to deliver its message in a remarkably user-friendly, engaging manner. The site also won a Gold in the Entertainment, Arts &amp; Tourism category.<br />
Commitment to Care &amp; Service Awards</p>
<p>“What really helped Waterlife stand out to the jury was how impossible it was to ignore,” said Adrian Capobianco, DMAs co-chair and president of Quizative Inc. “It was captivating and drew you in. The content was great and that raised it above the rest.”</p>
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