Jam3 | Creative Interaction » nfb

NFB launches interactive.nfb.ca

mrmcq5 — Tue, 13 Jul 2010 18:52:19 +0000

We are happy to echo the announcement last month where at Banff 2010 the NFB introduced the new site that will house a collection of innovative projects and interactive documentaries/essays that we developed aka ‘the framework’.

This framework was initially noodled over a year ago by our creative and technical team along with the NFB and when late last year the NFB approached us to develop the site to contain mini-sites we were excited to renew the creative relationship that had produced the multi-award winning Waterlife.

Not only did we have the pleasure of designing and developing the front end we participated in developing projects that would reside in it, namely “Flub and Utter”.

From the Banff2010.com site:

Interactive.NFB.ca is a site that hosts a growing "collection of projects - interactive documentaries, video and animations, photographic art and essays, data visualization, mobile and locative media, community media and user-generated media," which aims to support content that has yet to be, or may never be broadcast . Not without risks, the site is an ingenious way to facilitate conversations and collaborations for creatives in this new media landscape.

Waterlife makes Cyber Lions Short-List

mrmcq5 — Thu, 24 Jun 2010 20:30:02 +0000

Well this is just icing on the cake for the storied web site about the Great Lakes – an interactive documentary we developed with the NFB presenting Kevin McMahon’s film in a new way.

To be recognized internationally like this is really the tops. Thank you to the jury for your consideration, we are truly honoured.

It’s getting awkward writing a lot about this site in the last year. See below for an executive summary about it and it’s impact:

What is Waterlife? Waterlife is the story of the last great supply of fresh drinking water on earth—The Great Lakes. The site is an interactive documentary that blends stunning footage with Flash, Papervision, and an amazing soundtrack, it tells the story of the extreme state of distress that the Great Lakes are in and how it affects the water that 35 million people drink every day.


The navigation is based on a free-flowing, water-like interface in which exploration feels smooth and effortless, like swimming. the site is broken down into 23 sections that contain interactive content, illustrated animations and documentary footage; it’s an online experience that caters to both those wanting a beautiful visual digital experience as well as those passionate about the environment.
The site's goal is also to reach an audience beyond those who are just interested in water issues. We wanted to be able to reach people and create an interactive experience that could stand on its own, from a creative and educational perspective.

Despite being launched with no advertising in may 2009, a nerve was struck and the people spoke. 10 months later Waterlife amazingly continues to be talked about and spread through websites, blogs and social media. With 2,100,000 page views, 450,000 visits and astonishing bounce rate of 1.5%. Waterlife could not be ignored.

Waterlife Wins at SXSW

pablo — Tue, 16 Mar 2010 00:20:25 +0000

What a way to take it in Mark! Glad to see the excitement Waterlife has brought the team with all of it’s success.

Activism Award for green and nonprofit websites that are striving to make the world a better place.

Link: Waterlife.nfb.ca