We just launched a cool new Facebook application for john st., the EnviroCare Profile Recycler. Just use a picture from one of your albums or upload a photo and the application remakes that picture using the pictures you’ve uploaded to Facebook in the past – like the photo above; essentially “recycling” your profile picture.
As more and more clients jump on the Facebook wagon, and by golly they are in droves, we should think of ways to make these applications awesome and not just Facebook applications for Facebook’s sake. Two things must be considered:
1. GOOD CREATIVE CONNECTION WITH THE PRODUCT
First and foremost, every idea regardless of medium needs to resonate with people and connect to the brand. You can have a neat idea for a Facebook application, but if it has nothing to do with your product or message it will only confuse people. The EnviroCare Profile Recycler is an application done right. It ties directly to the product in a simple, concise way. EnviroCare is a line of 100% recycled products that empowers people to make environmentally conscious choices. The app allows users to enjoy even more recycled goodness with a funky profile picture made up of their older pictures.
2. FACEBOOK INTEGRATION
Understanding the ways people use Facebook and leveraging this makes your applications much more effective. People go on Facebook to post pictures of themselves and to also look at pictures of their friends. When a really cool looking picture comes up and they find out there is a way to get one of their own, it’s great. It tags all of your friends who were in the past photos that make up your mosaic so they are all informed. It also allows people to “like” it and comment, which again shows up in home feeds and lets more people know about it. It’s super easy to do, people want to do it, and it gets shared on Facebook so it spreads naturally without ads.
The Envirocare Profile Recycler is a great and simple example of an application that just works. So many people use Facebook and the power to reach them and show them something cool is amazing. With several applications under our belt now we’re looking forward to the future of Facebook application ideas as creatives explore more and more ways for people to interact with their social network environments.
Try recycling your profile now.
_Posted in General, Work
_Tagged app, Facebook, John St
