Waterlife makes Cyber Lions Short-List
Well this is just icing on the cake for the storied web site about the Great Lakes – an interactive documentary we developed with the NFB presenting Kevin McMahon’s film in a new way.
To be recognized internationally like this is really the tops. Thank you to the jury for your consideration, we are truly honoured.
It’s getting awkward writing a lot about this site in the last year. See below for an executive summary about it and it’s impact:
What is Waterlife?
Waterlife is the story of the last great supply of fresh drinking water on earth—The Great Lakes. The site is an interactive documentary that blends stunning footage with Flash, Papervision, and an amazing soundtrack, it tells the story of the extreme state of distress that the Great Lakes are in and how it affects the water that 35 million people drink every day.
The navigation is based on a free-flowing, water-like interface in which exploration feels smooth and effortless, like swimming. the site is broken down into 23 sections that contain interactive content, illustrated animations and documentary footage; it’s an online experience that caters to both those wanting a beautiful visual digital experience as well as those passionate about the environment.
The site's goal is also to reach an audience beyond those who are just interested in water issues. We wanted to be able to reach people and create an interactive experience that could stand on its own, from a creative and educational perspective.
Despite being launched with no advertising in may 2009, a nerve was struck and the people spoke. 10 months later Waterlife amazingly continues to be talked about and spread through websites, blogs and social media. With 2,100,000 page views, 450,000 visits and astonishing bounce rate of 1.5%. Waterlife could not be ignored.
_Posted in Awards, General, News
_Tagged awards, cannes, cyber lions, nfb, waterlife
