BUICK GOES LIVE!
Developed by Jam3, Toronto’s MacLaren McCann and US-based Motion Theory, the site is an experience entirely in itself, taking the viewer on a tour through Buick’s creative process and philosophy. Incorporating full-window documentary video and voice-over work to enhance the whimsical nature of the content, tied together by the bow of visual effects, it’s a visual tour-de-force which holds the viewer in place, content to soak in the feeling evoked by the entire production.
The microsite consists of a tour through the overall Buick process, with three links (to the new Regal, Enclave and Lacrosse) jumping to the regular Buick site.
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_Tagged Buick, CG, Maclaren, VFX, work